Branch Operations Manager - Douglas Lake Equipment & Avenue Machinery
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Branch Operations Manager

Douglas Lake Equipment/Avenue Machinery Corp. (DLEAMC) is a distinguished dealership specializing in farm and construction equipment, representing reputable brands such as Kubota, New Holland, Fendt, Massey Ferguson and Kobelco products. We are proud to be the #1 choice for Kubota, Kobelco & New Holland, Fendt and Massey Ferguson Equipment, Rentals, Parts, and Service.

Join our team as Branch Operations Manager at our Vernon branch! We are looking for an experienced leader to oversee the parts and service teams and provide daily direction in branch operations.

Position Overview: We are looking for a strategic leader to support the growth and efficiency of our Parts and Service departments while driving cost-saving initiatives. This role will oversee staff, financial health, parts inventory, manufacturer relationships, and warranty management. The ideal candidate will ensure compliance with company policies, support corporate goals, and enhance customer satisfaction through targeted initiatives.

Key Responsibilities:

  • Operational Efficiency & Cost Management: Lead growth initiatives, enforce fiscal responsibility, and ensure budgetary compliance, including labor reviews, capital purchases, and expenses. Audit expense lines such as goodwill, lost time, overtime, freight recovery, and R&M accounts; and approve other expenses.
  • Customer & Manufacturer Relations: Manage warranty processes with corporate and OEM/suppliers. Oversee customer support at a branch and region level while ensuring compliance with manufacturers’ product support standards. Strengthen parts and service relationships.
  • Sales & Marketing Support: Develop and promote Parts and Service marketing programs. Support customer sales analysis, brand awareness, and revenue growth initiatives. Collaborate with corporate and sales teams on inspections, machine trade processes, and rentals.
  • Leadership and Targets: Enforce company policies related to HR, safety, and operational standards. Support employee relations, quality standards, and strategic corporate goals. Implement changes and conduct cost-benefit analysis to drive improvements.
  • Inventory & Asset Management: Lead parts department on aging inventory. Maintain oversight of asset utilization and procurement strategies to maximize efficiency.
  • Customer Satisfaction Initiatives: Lead CRM survey efforts, reporting, and regional targeting to enhance service delivery. Ensure a high level of customer engagement and satisfaction.

This role requires a results-driven, hands-on professional with strong leadership and metrics focus, operational expertise, and a commitment to continuous improvement.

Requirements:

  • 3 years of direct work experience in a similar capacity or proven acumen
  • Proven leadership and change management experience.
  • Excellent leadership, organizational, strategic, planning and implementing skills.
  • Excellent computer and verbal communication skills.
  • Able to build and maintain lasting relationships with corporate departments, key business partners, and customers.
  • Strong communication skills in various platforms (email, phone, text, in-person).
  • Able to create realistic schedules and meet deadlines under stress and interruptions.
  • Confident with decision making and providing direction.
  • Understanding of financial reports including budgetary guidelines and expenses.
  • Technology & Computer literacy-Office products, Adobe, Email etiquette.

In addition to being a great place to work, we offer:

  • Competitive Salary of $85k to $100k plus bonus based on KPIs
  • Casual dress
  • Company events
  • RRSP matching
  • Extended medical, dental and vision care (premiums paid by the employer)
  • Life Insurance
  • Paid time off