Inside Turf & Tractor Sales Representative – Surrey - Douglas Lake Equipment & Avenue Machinery
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Inside Turf & Tractor Sales Representative – Surrey

Douglas Lake Equipment/Avenue Machinery Corp. (DLEAMC) is a distinguished dealership specializing in farm and construction equipment, representing reputable brands such as Kubota, New Holland, Fendt, Massey Ferguson and Kobelco products. We are proud to be the #1 choice for Kubota, Kobelco & New Holland, Fendt and Massey Ferguson Equipment, Rentals, Parts, and Service.

Join our growing team as a Inside Turf & Tractor Sales Representative at our Surrey branch! The Inside Turf & Tractor Sales Representative duties will include customer inquiries, sales, marketing for new/used equipment, and support duties around the branch. This individual will develop ongoing, profitable relationships with customers and co-workers, and continually maintain a professional image of the company. Integrity, passion and in-person presentation skills are essential for this role, along with experience or a strong willingness to learn our business and products.

Job Duties

Branch Turf & Tractor Sales  

  • Walk-in and general phone traffic is to be handled by the Inside Turf & Tractor Sales Representative handing off assigned account calls to the appropriate account manager.
  • Branch sales for small turf and tractor along with attachment/implements. 
  • Assist sales team with sales and price inquiries.
  • Balancing multiple clients and projects efficiently
  • Use marketing data and applicable sales management software tools to maximize sales efficiency and effectiveness.
  • Closing sales by negotiating terms and addressing objections, obtain customer info and submitting applications including Kubota Finance and other lenders.
  • Create a stable environment of trust that results in the continued growth of both the customer and the organization.
  • Conduct product demonstrations to showcase features and benefits of the Kubota product line.
  • Stay informed about new equipment, features and technological advancements in the industry.
  • Understand competitor offerings to position products effectively.
  • Build a sales pipeline through referrals using CRM.

Branch Inventory and Displays

  • Maintain displays and merchandising of equipment – positioning, organization and cleanliness of machines.
  • Maintain signage, brochure stands and inventory.

Requirements

  • High School diploma, G.E.D. or equivalent.
  • Professional demeanor, selling style and appearance.
  • Understanding of sales principles, methods, practices, and techniques.
  • Strong problem identification and objection resolution skills.
  • Able to build and maintain lasting relationships with customers.
  • Exceptional verbal communication and presentation skills.
  • Excellent listening skills.
  • Strong written communications skills.
  • Self-motivated, with high energy and an engaging level of enthusiasm.
  • Able to perform basic calculations and mathematical figures.
  • Ability to work individually and as part of a team.
  • High level of integrity and work ethic.
  • Must possess a valid driver’s license.
  • Experience with customer relationship software.

Core Competencies

  • Customer Focus
  • Communication
  • Teamwork
  • Adaptability/Flexibility
  • Creative and Innovative Thinking
  • Decision Making and Judgment
  • Accountability and Dependability
  • Ethics and Integrity
  • Negotiating
  • Development and Continual Learning

Work Conditions

  • Manual dexterity required to use desktop computer and peripherals.
  • Flexible schedule if required and attending off-site shows and events as asked.
  • Competent in driving equipment for sale and driving forklift.

Why Join Us:

  • Competitive salary ($70K – $85K per year plus bonus based on KPIs)
  • Great benefits (medical, dental, vision, life insurance)
  • Casual dress, company events, and RRSP matching
  • Paid time off and tuition reimbursement

We offer a dynamic, supportive workplace with opportunities for growth. Apply now!