Marketing Specialist – Surrey or Abbotsford - Douglas Lake Equipment & Avenue Machinery
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Marketing Specialist – Surrey or Abbotsford

As the Marketing Specialist at Douglas Lake Equipment and Avenue Machinery, you will contribute to shaping the strategic vision and take the lead in executing hands-on marketing initiatives. Reporting directly to the General Manager – Sales and Marketing, you will be responsible for a range of tasks, from developing comprehensive marketing plans to overseeing the execution of campaigns and managing the marketing budget. This position offers a unique opportunity for career growth, with the potential to transition into a Marketing Management role.

Core Competencies

  • Customer Focus
  • Teamwork
  • Creativity and Innovation
  • Decision Making and Judgment
  • Planning and Organizing
  • Results Focused
  • Accountability and Dependability
  • Communication
  • Development and Continual Learning

Job Duties

  • Collaborate with management to create targeted marketing strategies aligned with company objectives and execute on those strategies.
  • Oversee the design, development, and maintenance of the company’s website and social platforms.
  • Maintain the online inventory listings and presentation.
  • Plan, direct, and evaluate advertising campaigns to enhance brand visibility.
  • Lead and collaborate with contractors in content creation, delivering high-quality visual and written assets.
  • Coordinate and actively participate in the development of promotional materials.
  • Plan and coordinate industry events, conferences, and trade shows in conjunction with sales managers.
  • Cultivate and nurture relationships with key stakeholders, including suppliers and customers.
  • Work closely with sales teams to align marketing efforts with sales strategies.
  • Develop, refine, and execute both digital and traditional marketing initiatives.
  • Plan and control budgets for marketing campaigns, ensuring cost-effectiveness.
  • Measure and report marketing metrics to Senior Management.
  • Generate performance reports and analyze performance data with management to optimize future marketing strategies.
  • Plan, direct, and evaluate market research studies.
  • Manage contracts related to marketing initiatives.

Requirements

  • Bachelor’s Degree or Diploma in Marketing, Communications, Graphic Design, or a related field.
  • 3 years of direct work experience in a marketing role.
  • Knowledge of the agricultural industry an asset.
  • Proficiency in marketing analytics tools and platforms.
  • Proficiency in SEO and social media.
  • Some knowledge and experience with web development including coding required, proficiency considered an asset.
  • Technology & Computer literacy – Adobe Creative, WordPress, Office products, Email etiquette.
  • Excellent organizational, strategic, planning, and implementing skills.
  • Excellent communication and interpersonal skills with the ability to guide cross-functional teams.
  • Able to build and maintain lasting relationships with key business partners, co-workers, and customers.
  • Leadership experience and skills an asset.
  • Confident with decision making and direction.
  • High level of personal integrity.
  • Strong work ethic.
  • Self-starter.
  • Salary $55K – $75K depending on experience.