DLE Avenue is Growing: Welcoming Gerard’s Equipment to the Family! - Douglas Lake Equipment & Avenue Machinery
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DLE Avenue is Growing: Welcoming Gerard’s Equipment to the Family!

DLE Avenue expands into the South Okanagan with the addition of Gerard’s Equipment in Oliver, BC.

We’re growing again — and we couldn’t be more excited to share the news.

DLE Avenue has officially welcomed Gerard’s Equipment in Oliver, BC to our network of locations across Western Canada. This marks another step forward in our mission to provide exceptional service and support to farmers, growers, and property owners throughout the region.

With this addition, DLE Avenue stretches even farther — reaching deep into the South Okanagan, a region known for its rich agricultural roots and strong sense of community.

Same Team, Same Service — Now Backed by DLE Avenue

Gerard’s Equipment has been a trusted name in the South Okanagan for more than 50 years, serving customers with integrity, expertise, and a personal touch. That won’t change.

The same friendly faces customers have known for years will continue to be there — now supported by DLE Avenue’s larger parts network, broader product selection, and experienced service teams across BC and Alberta.

Here’s what customers can look forward to:

  • Expanded access to equipment and inventory from leading brands, including Kubota and more.
  • Faster parts and service support through DLE Avenue’s connected dealership network.
  • A larger team of experts ready to keep your operation running smoothly.
  • Continued local relationships built on trust, reliability, and quality service.

At DLE Avenue, we’re committed to keeping what makes each of our locations special — while giving our teams the tools and resources they need to serve you even better.

Looking Ahead Together

We’re honoured to carry forward Gerard’s tradition of service and quality, and we look forward to earning your trust as part of your community.

As we continue to grow, our promise stays the same: exceptional service, dependable support, and the equipment you need to get the job done right.

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