We began the Massey Ferguson® 8S Series project with a blank page. At the heart of it was the global “Voice of the Customer” study: an in-depth, one-to-one interview with customers and operators in several countries across the globe.
Key feedback from you, the customer, underlined the need for comfort, ease of use, value for money, excellent reliability, intuitive and convenient controls, efficiency transmitting maximum power to the ground, 100% connectivity, and the ability to work with the most demanding implements.
It was an exciting and inspirational project for all those involved and an opportunity to build on Massey Ferguson’s strong heritage of straightforward, dependable machines.
The result: a Massey Ferguson tractor for a new era. The MF 8S Series.
The MF 8S Series is the recipient of an AE50 Award from the American Society of Agricultural and Biological Engineers for 2022. It is one of only 50 products selected for its remarkable innovation, significant engineering advancement, and impact on its market.